Shopee Removes 10% Management Fee for Cross-Border Sellers

Since its launch in 2015 in Singapore, Shopee has emerged as a leading cross-border e-commerce platform across Southeast Asia and Latin America. With a mobile-first strategy, social shopping experience, and fully integrated services, Shopee has built a strong presence in key markets such as Singapore, Malaysia, Thailand, Vietnam, the Philippines, Indonesia, and Brazil. For millions of consumers, Shopee has become a go-to platform for cross-border online shopping.

On May 27, Shopee announced that starting from 12:00 AM local time on June 4, 2025, it will officially remove the 10% management fee for sellers on the Shopee International Platform (SIP). This policy shift is designed to improve the seller experience, reduce operational costs, and increase profit margins—making Shopee sellers more competitive in the global marketplace.

The removal of the Shopee management fee directly benefits cross-border sellers by significantly lowering their operational expenses. This change enables sellers to reinvest saved costs into key business areas such as product development, marketing campaigns, and customer support—strengthening their brand, boosting customer satisfaction, and improving long-term success.

More importantly, with operational costs reduced, the profitability for Shopee sellers is expected to increase. These added profits can fuel innovation and allow businesses to scale faster in highly competitive e-commerce environments.

In today's rapidly evolving global e-commerce landscape, Shopee's decision to eliminate the 10% management fee showcases its ongoing commitment to seller success. Not only does this initiative bring tangible financial benefits to existing merchants, but it also reinforces Shopee's leadership in the Southeast Asian market. By attracting more high-quality sellers and expanding product diversity, Shopee enhances the overall user experience and drives sustained growth for its platform.

In short, the cancellation of the Shopee management fee represents a win-win move—empowering cross-border sellers to thrive while positioning Shopee for continued expansion and innovation in international e-commerce.