Shopee Singapore Tightens Order Non-Fulfillment Rules

Shopee Singapore is tightening its management of seller performance, placing greater emphasis on controlling the order non-fulfillment rate and safeguarding the buyer experience. For cross-border merchants, understanding these changes early can help reduce operational risks, maintain account health, and plan ahead for upcoming policy milestones.

Shopee Singapore has announced that, starting from December 8, 2025, it will implement a stricter penalty mechanism for sellers with persistently high order non-fulfillment rates. Under the new rules, within any consecutive four-week period, if the order non-fulfillment rate exceeds 20% in any two weeks and the seller's overall order non-fulfillment rate over the past 90 days is also above 20%, the platform will impose an additional 15-point deduction on the seller's performance score. The first round of penalties will be calculated on January 5, 2026, based on each seller's fulfillment performance during the assessment period. According to Shopee Singapore, this measure is designed to improve the shopping experience for buyers, and sellers are strongly advised to fulfill orders on time to avoid penalties that could disrupt the normal operation of their stores.

For sellers shipping from China to buyers on Shopee Singapore, disciplined operations and reliable logistics are critical to keeping the order non-fulfillment rate under control and protecting overall seller performance. As an international freight forwarder, Forest Shipping supports e-commerce businesses with stable end-to-end shipping solutions from China to Southeast Asia and other key markets, helping sellers focus on compliance, customer experience, and long-term growth while we take care of moving their goods efficiently and on time.