Mexico’s Hot Sale 2025: Rising Budgets, Smarter Shoppers

According to a recent joint survey by Ipsos and Google, Mexican shoppers are more enthusiastic than ever about the upcoming Hot Sale Mexico 2025. A remarkable 90% of respondents confirmed they plan to participate, signaling strong consumer momentum for the annual e-commerce event. Interestingly, brand loyalty appears to be waning: 97% said they would switch to new brands if offered better prices or value.

Spending expectations have also risen notably. The data reveals that 77% of participants intend to spend over 3,000 pesos during the event—600 pesos more than the 2024 average. This marks Hot Sale as a key moment for securing deals, with Mexican consumers approaching it as a strategic purchasing opportunity.

Consumer behavior is also evolving, becoming more planned and omnichannel. Nearly half (47%) of shoppers now begin researching products at least a month in advance—especially in high-involvement categories such as travel and automotive, where research may stretch up to three months. Additionally, 70% of buyers compare prices and gather information through two or more platforms before making a decision.

Among these platforms, Google Search, YouTube, branded apps, and social media top the list. Video content, in particular, wields significant influence: supplemental research from Kantar shows that 87% of Mexican users trust YouTube creators' recommendations, making the platform a powerful tool for brands aiming to convert interest into sales.

Mobile commerce is another rising trend. Sixty-three percent of shoppers prefer using apps to complete transactions. Within these apps, popular actions include price comparisons, order tracking, and accessing exclusive deals—highlighting the growing importance of seamless mobile experiences.

Search engines also play a crucial role in brand discovery. The survey found that 67% of users turn to Google or YouTube when exploring new brands, products, or retailers. This cements the central role of search in guiding consumer decision-making.

The report concludes by emphasizing that as Mexican consumer behavior grows more value-driven and diversified, brands must boost visibility and tailor content strategies at critical digital touchpoints. Hot Sale and similar mega events present unique opportunities—but also greater expectations for meaningful engagement and transparent value.

As Mexico’s Hot Sale 2025 approaches, it's clear that shoppers are entering the season with sharper focus, stronger budgets, and a digital-first mindset. The rise of pre-purchase research, multi-channel comparisons, and mobile transactions reflects a broader transformation in Mexican consumer behavior—one where convenience, trust, and value take precedence.

For global brands and sellers aiming to reach this dynamic market, timely logistics and dependable delivery are more critical than ever. That’s where Forest Shipping steps in. As an experienced international freight forwarder, Forest Shipping specializes in cross-border e-commerce to Mexico, helping businesses ship goods from China to Mexico smoothly, cost-effectively, and on schedule. Whether you're preparing for Hot Sale or planning year-round exports, we're here to support your global logistics journey.