Walmart+ Week 2025: Exclusive Deals Start April 28

Walmart is rolling out the red carpet for its Walmart+ members, launching its much-anticipated Walmart+ Week from April 28 to May 4, over two months ahead of Amazon's expected Prime Day in July.

This early-bird promotion offers exclusive perks for Walmart+ members. For example, members can get free Walmart Express delivery within just one hour. Those who take advantage of two or more deals during Walmart+ Week can also receive a $10 Walmart Cash reward, making it a can't-miss opportunity for loyal shoppers.

Walmart has been adjusting the timing of its membership promotions in recent years. In 2023, Walmart+ Week coincided with Amazon Prime Day in July, going head-to-head with the e-commerce giant. By 2024, the retailer moved its event up to June 17–23, followed by another special sale, “Walmart Deals,” from July 8–11—just one week ahead of Amazon's Prime Day, which took place from July 16–17.

Analysts anticipate Walmart may launch a similar mid-summer sale again in 2025. Meanwhile, Amazon is expected to officially announce Prime Day dates in late June and has hinted at a four-day event, doubling the traditional two-day format.

As the U.S. grapples with rising tariffs and global trade uncertainty, Walmart is leaning into its membership program as a growth engine. The company revealed that, by the end of its fiscal year in January, Walmart+ subscribers accounted for nearly 50% of sales on its U.S. website and mobile app.

Walmart+ members shop twice as often and spend nearly three times more than non-members, highlighting the program's importance to Walmart's bottom line. According to estimates by Consumer Intelligence Research Partners (CIRP), the number of Walmart+ members reached approximately 25 million by January 2025—more than doubling the 11–11.5 million members reported in late 2022.

Seth Dallaire, Walmart's Chief Revenue Officer, emphasized that the growth of Walmart+ allows the company to keep grocery prices low while continuing to invest in other strategic areas. This not only enhances Walmart's competitiveness but also helps diversify its revenue streams in an uncertain economic landscape.

By expanding exclusive events like Walmart+ Week and focusing on premium service, Walmart is attracting more middle- to high-income consumers who are looking for better value options. As member-only benefits continue to ramp up, the company is building a more loyal, profitable customer base that's key to its long-term success.

From Forest Shipping's Perspective

For international sellers, especially those leveraging Walmart's growing marketplace, having a reliable logistics partner is critical. Forest Shipping is a global freight forwarder that specializes in shipping from China to destinations like the U.S., Canada, and Europe. Whether you're fulfilling Walmart+ orders or scaling your operations, we're here to provide smooth, efficient, and cost-effective logistics solutions tailored to your business.