TikTok Shop & Tokopedia Launch Unified Seller Center in Indonesia

TikTok Shop and Tokopedia have officially launched a unified Seller Center in Indonesia, designed to help local merchants manage operations more efficiently across both platforms and reach broader customer segments.

The new Seller Center features a centralized dashboard that simplifies operations, helping sellers better manage their businesses and choose where to sell—on TikTok Shop, Tokopedia, or both—based on their strategic goals.

Key functions of the platform include synchronized store and product listings, marketing tools such as GMV Max, live shopping integration, and support from a robust affiliate ecosystem. These features are tailored to help sellers tap into niche markets with greater precision and agility.

Melissa Siska Juminto, President of E-Commerce at TikTok and Tokopedia Indonesia, stated that merchants using the new Seller Center have already seen tangible gains since its launch in early April. Nearly one-third of sellers reported a GMV increase of over 50% within just two weeks of transitioning to the new system—highlighting the platform's strong early impact.

To support sellers through the migration, both platforms offer real-time chat support, free training programs, and webinars focused on new tools and growth strategies, helping sellers quickly adapt and maximize the platform's capabilities.

In the months ahead, TikTok and Tokopedia will prioritize investment in the PLUS loyalty program. Designed to enhance the shopping experience and boost seller performance, PLUS offers exclusive discounts, instant and free delivery options, and other incentives to encourage higher-value transactions and customer retention. This initiative reflects the platforms’ commitment to fostering a vibrant, high-performing eCommerce ecosystem in Indonesia.

As sellers scale on TikTok Shop and Tokopedia, having a trusted logistics partner becomes essential. Forest Shipping, a global freight forwarder, offers customized international shipping solutions from China to Southeast Asia and beyond. With faster delivery times and seamless door-to-door services, Forest Shipping helps merchants optimize cross-border fulfillment and grow with confidence.