TikTok Shop Launches New Badge System to Boost Seller Trust

TikTok Shop has rolled out a brand-new badge system aimed at making it easier for users to identify trustworthy and reputable sellers. The update is part of the platform's broader effort to improve transparency and enhance the overall shopping experience.

According to TikTok Shop, the new system features five badge types:

• Official Store
• Authorized Seller
• Gold Star Seller
• Silver Star Seller
• Top Brand (the only badge retained from the previous system)

Each store is eligible for only one badge at a time, ensuring a clear and simplified representation of its credibility or qualification level.

New Star Badges for Independent Sellers

The Gold Star Seller and Silver Star Seller badges replace the previous star-level store program. These two badges are tailored specifically for independent merchants and come with a set of criteria:

• Upload a verified brand logo
• Maintain a Shop Performance Score (SPS) of 90% or higher
• Receive a positive product feedback rate of at least 80%
• Have at least one active product listing

These requirements aim to reward high-performing small businesses and highlight them as reliable options for customers.

More Transparency Through Performance Data

In addition to the badge system, TikTok Shop now displays more detailed seller performance data on their store pages. This includes metrics such as:

• The percentage of orders shipped within two days
• Customer service response times

Only sellers who meet SPS standards will have these stats publicly visible, helping customers make more informed purchasing decisions based on service quality and fulfillment reliability.

Verified Sellers Get Blue Checkmarks

The Official Store, Authorized Seller, and Top Brand badges come with a blue checkmark to indicate the seller has passed TikTok Shop's official verification process. These badges are typically awarded to businesses with brand authorization or trademark rights, ensuring customers receive authentic products through certified channels.

More Flexible Than One-Size-Fits-All Ratings

TikTok Shop emphasized that offering a range of badge types—rather than a single rating—provides a more well-rounded view of a seller's strengths. Users can filter and choose shops based on the aspects they care about most, whether it's:

• Brand authenticity
• Customer service quality
• Shipping efficiency

This flexible system caters to various user preferences while still encouraging sellers to maintain high standards.

Badges Are Not Permanent

It's important to note that badge status isn't permanent. TikTok Shop will regularly review seller performance and update badges accordingly. If a shop fails to meet the required criteria over time, its badge may be removed or replaced with a different one reflecting its updated performance.

As TikTok Shop continues to refine its e-commerce platform, these new badge enhancements are a step toward building greater consumer trust. For cross-border sellers looking to build their brand presence on TikTok Shop, working with an experienced logistics partner is equally important.

Forest Shipping, a global shipping agent, offers end-to-end solutions for TikTok sellers—including overseas warehousing, door-to-door shipping, and customized fulfillment services from China to your destination markets. Let us help you deliver not only packages, but trust.