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Amazon New Coupon Rule

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Amazon Coupons Drop to 9.1% in June as New Fees Reshape Seller Strategy


Amazon’s new fee structure slashes coupon use to 9.1% in June, signaling a major shift in seller strategy ahead of Prime Day 2025.

Amazon New Coupon Rule Regulates Coupon Pricing 2024


In the face of an increasingly fierce competition pattern, Amazon's policy changes again as promised, set off the industry storm clouds. Following the FBA Inbound Placement Service Fee that came into effect not long ago, recently, the new Amazon coupon rule has also officially landed.

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