How to make the most out of New Amazon Coupon Policy During Peak Seasons

Recently, Amazon updated its coupon policy. This detailed breakdown, along with practical examples and an FAQ section, will help sellers better understand the new rules. Get ready to maximize holiday season traffic and capture every opportunity to boost sales through strategic Amazon seller promotions!

 

Important! Amazon Coupon Policy Changes

 

Amazon now allows seller to create coupons for the following types of products, even if they lack a historical price (Was Price):

• ASINs with ratings above 4.0 stars (with at least 5 reviews)
• New products

 

This change offers greater flexibility for new or low-review products, helping them gain more exposure during peak seasons.

 

Updated Coupon Creation Requirements:

 

01 Basic Requirements

Eligibility: Professional sellers with feedback ratings ≥ 3.5.

• For products with 1-4 reviews: minimum rating of 2.5 stars
• For products with 5+ reviews: minimum rating of 3 stars
• Items with zero reviews are also eligible.

 

Discount Requirements:

• Minimum 5%-50% discount from the current price on North American, UK, European, and Japanese marketplaces.

 

Shipping Options: Coupons apply with both FBA and seller-fulfilled options.

 

Fees:

• North America: $0.60 per redeemed coupon
• UK: £0.45
• Germany/France: €0.50
• Other selected European marketplaces and Japan: Free of charge
• Refer to each marketplace for specific fees.

 

02 Price Requirements for ASINs with Historical Price

 

Products, except new or high-rated ASINs (≥ 4.0 stars with at least 5 reviews), must meet the following conditions:

ASIN must have a Was Price and:

• The Current Price cannot exceed the Was Price by more than 30%.
• The coupon discount price must be at least 5% lower than the Was Price.

 

France-Specific Requirement

French sellers, note that ASINs (excluding new or highly-rated items) must meet these conditions:

• ASIN must have the Lowest Recent Price.
• The Current Price must be no more than 30% higher than the Lowest Recent Price within the last 30 days.
• The coupon discount price must be at least 2% below the Lowest Recent Price within the past 30 days.
• *Was Price is the median of prices paid in the last 90 days, excluding flash sales.

 

 

Why Coupons Are a High-Value Strategy During Peak Seasons

 

As part of a broader suite of Amazon seller promotions, Amazon coupons can significantly drive product traffic, reach targeted audiences efficiently, and even encourage sales. With Amazon’s flexible coupon creation options, setting coupons to cover this period maximizes your product’s visibility!

 

Benefits of Submitting Coupons During Peak Seasons

1. Increased Exposure: Coupon-tagged products receive prominent promotional badges, enhancing visibility.

2. Conversion Boost: Coupons offer direct discounts, effectively motivating purchase decisions and increasing conversion rates.

3. Targeted Reach: Tailor coupons for different customer groups to increase new orders and encourage repeat purchases, ultimately building brand awareness.

 

How to Easily Set Up Coupons on Amazon

 

1. Access the Coupon Page

• Navigate: Seller Central > Advertising > Coupons > Create New Coupon (or Bulk Creation)

   

2. Create Your Coupon

• Select products, set start and end dates, determine coupon quantity and discount, then submit.
• *Tip: For Black Friday and Cyber Monday, ensure coupon start and end dates overlap with the event period.

 

Common Errors with Coupon Pricing and Discount Validation

 

The recent changes to the amazon coupon policy have led to some common errors due to sellers being unfamiliar with the new policy. Here are some examples with suggested actions:

 

Error Example 1: Insufficient Sales History for ASIN

Details: ASIN lacks a Was Price. New ASINs are excluded from this rule. For existing ASINs rated 4 stars and above with 5+ ratings but no Was Price, Amazon will also exclude these ASINs from this rule.

Suggested Action: Increase sales for your ASIN through advertising or price discounts to establish a Was Price. Note: Canceled orders, B2B products, and customizable ASINs do not contribute to Was Price calculations.

 

Error Example 2: Lower Your Price to Meet Coupon Requirements

Product Price: $140; Required Price: $130

Details: Your Current Price can be no more than 30% above the Was Price. For ASINs rated 4 stars and above with 5+ ratings but no Was Price, Amazon will also exclude these ASINs from this rule.

Suggested Action: Lower the price to the suggested $130 and allow 4 hours for the system to remove the coupon restriction.

 

Error Example 3: Increase Coupon Discount to Meet Requirements

Net Price (after discount): $115; Required Net Price: $100

Details: Net Price (Current Price - Coupon Discount) must be at least 5% lower than the Was Price.

Suggested Action: Increase the discount as instructed. For example, adjust the Current Price ($125) and Discount ($10) to meet the required $100 Net Price. Calculate new discount percentage: ($10 + $15) / $125 = 20%. Allow 4 hours for the restriction to clear.

 

Error Example 4: Minimum or Maximum Discount Issue

• Minimum discount: 5% of the ASIN’s price
• Maximum discount: 50% of the ASIN’s price

Details: For a $100 product, the minimum discount would be $5, and the maximum would be $50.

Suggested Action: Adjust the discount within these parameters and wait 4 hours for the restriction to clear.

Note: For ASINs with active promotional prices, apply the discount based on the promotional price instead.

 

Frequently Asked Questions about Coupons

 

01 Which Products Qualify for Coupons?

Most sellable ASINs on Amazon are eligible, but the final result is shown on the Coupon Dashboard. Address errors as prompted.

 

02 How Long Should a Coupon Campaign Last?

Coupons can be set to start within the next 3 months and run for up to 30 days. To join Black Friday and Cyber Monday, ensure dates overlap with these events.

 

03 Should I Set Coupons as a Discount or Minimum Spend?

For higher discount amounts, use minimum spend to make the discount clear to customers. For low-priced items, percentage discounts can be more appealing.

 

04 Any Tips for Coupon Setup?

• Coupons may stack with other promotions.
• Coupons activate within 6 hours after submission.
• If an ASIN loses coupon eligibility, Amazon disables the coupon immediately.
• In a multi-product coupon, ineligible items are removed, but the coupon remains valid for other products.
• Editing is limited to extending the duration or increasing the budget after activation.

 

Seize the Q4 opportunity with strategic Amazon coupon creation by submitting coupons for all eligible ASINs. Leveraging the latest Amazon coupon policy is a powerful way to participate in Amazon seller promotions, maximizing visibility and boosting sales during the peak season. May Forest Shipping help every Amazon seller achieve record-breaking success in 2024!