EU Battery Regulation & UK EPR: Latest Amazon Seller Guide

The EU Battery Regulation is now in force, and Amazon sellers are seeing knock-on effects across multiple markets. This guide walks you through restoring delisted ASINs, complying with Austria's new battery EPR requirement, avoiding common pitfalls in Poland, and preparing for the UK’s new account-level reserve—so you can stay compliant and keep selling.

 

1.EU Battery Regulation Is in Force—How to Restore Affected ASINs

Missed the August 18, 2025 deadline to upload a valid battery EPR registration number and received a delisting notice? If you’ve now uploaded your number and it shows Approved, follow these steps to restore your listings:

• Good news: once your registration number is Approved, you can restore the ASINs to sale immediately.
• Prerequisite: make sure you’ve uploaded the battery EPR registration number for the correct country/region and the status is Approved.

 

Seller Central steps

1. Log in to the target marketplace.
2. Go to Inventory → Manage All Inventory.
3. Search for the delisted ASIN.
4. In the rightmost column, click Edit.
5. Do not change any fields—click Save and finish.
6. In the pop-up, click Done.

That’s it. The product typically returns to Active in about an hour (actual timing depends on system processing).

 

How to confirm success

• Status changes from Inactive (Not Available) to Active.
• If it still doesn’t display, re-check that your battery EPR number shows Approved, then repeat the steps.

Note: Menu labels may vary slightly by marketplace language.

 

2. New Guidance on Austria’s Battery EPR Requirements

Many sellers recently received emails about Austria’s Battery Act. What should you do?

Compliance summary

• Effective August 18, 2025, Austria battery EPR registration is mandatory.
• If your items are shipped to Austria, you must register an Austrian battery number—even if you do not operate a store on Amazon.at.

Key legal note

• Regardless of where you list in the EU, if the destination is Austria, these rules apply.
• Non-Austrian (foreign) sellers must appoint an Authorized Representative (AR) in Austria to handle registration, reporting, and fees.

Where to upload your Austrian EPR number

Upload the Austrian registration number in the backend of the marketplace where you actually sell (e.g., Germany).

Path

1. Inventory → Manage All Inventory
2. Click the right-side … → Edit product info
3. Open Safety & Compliance
4. Under Compliance Certifications, choose Compliance Regulatory Type:

• "austria_batteries_cbc_epr_non_producer" or Batterie-Compliance in Österreich – Nicht-Hersteller
• "austria_batteries_cbc_epr_producer" or Batterie-Compliance in Österreich – Hersteller

5. In Regulatory Identifier, enter your Austrian battery EPR number.

6. Click Submit.

 

Which type should I select? A quick decision guide

Your situation (simplified)	Choose this in “Compliance Regulatory Type”
Company established in another EU Member State or a non-EU country; you sell batteries or battery-containing products directly to end users via distance contracts (online sales) into Austria	"austria_batteries_cbc_epr_producer" (Batterie-Compliance in Österreich – Hersteller)
Company established in an EU Member State and you (a) first manufacture and supply under your own brand in that country, or (b) resell under your own brand where the battery has no manufacturer brand, or (c) as a professional importer, first supply from other EU countries or third countries	"austria_batteries_cbc_epr_non_producer" (Batterie-Compliance in Österreich – Nicht-Hersteller)

FAQ

Q1: I don’t list on Amazon.at. Do I still have to comply?

A1: Yes. If your ship-to address is in Austria, you must comply—no matter which marketplace the order originates from.

Q2: Does Amazon provide an Austrian EPR registration service?

A2: Not at this time. Registration and filings must be completed via a third-party service provider.

 

3.Clarifying Misconceptions About Poland’s EPR Rules

Some sellers ask: “Does Poland now require packaging registration? Is this a new rule?”

It’s not new. Poland has long-standing registration requirements for both packaging and WEEE:

• EPR Packaging: in force since January 1, 2014 (see Article 10).
• EPR WEEE: in force since January 1, 2016 (see Article 11).

If you register only for batteries but not for packaging, your EPR profile is incomplete and you face compliance risk.

Best practices

Keep regular contact with your service provider and ensure your registrations in BDO (Poland’s product, packaging, and waste management database) accurately reflect your current business.

 

Minimum coverage checklist for Poland

• Packaging (required where applicable)
• Batteries (where applicable)
• WEEE (where applicable)
• Ensure BDO details remain aligned with your actual operations.

Cost note: Many providers offer one-stop bundles (batteries + packaging) in Poland that are often more cost-effective.

 

4.UK EPR “Pay-on-Behalf”: Account-Level Reserve Is Coming

Starting August 27, 2025, the UK marketplace’s EPR pay-on-behalf service will move to an account-level reserve model for some sellers. In plain terms, Amazon will earmark a small reserve in your account to ensure EPR charges are paid on time.

This is not an extra fee, but it does affect your disbursement balance, so plan your cash flow accordingly.

 

How the reserve works

1. Initial reserve: Annual fee (£20 per category) + any outstanding environmental fees.

Example: 1 category registered and £100 outstanding → initial reserve £120 (includes the £20 annual fee).

2. Following months: only the environmental fees generated by that month’s sales are reserved.

Example: 1 category; that month’s fees are £100 → reserve £100.

3. Release & top-ups: after charges are settled, any excess is released back to your account; if there’s a shortfall, Amazon tops up from your available balance.

4. Impacted sellers will receive a system email 1–2 days before August 27, 2025—watch your inbox.

 

Where to view the reserve

• Payments Reports → Settlement Summary → Account-level reserve.

Timeline at a glance

• 2025-08-27: Start reserving based on past sales, covering all of 2024 + Q1–Q2 2025 environmental fees and service fees.
• From Q3 2025: Reserve monthly.
• Expected from Jan 2026: Deductions begin; monitor account messages and reports.

Fee details (how to download)

• Go to Reports → Manage Your Extended Producer Responsibility tasks → Pay-on-behalf service → Go to service → Your eco-fees (by category) for the UK.

Tip: The intention is to lock in EPR funds early to prevent late payment. Review your reserve amount and pay-on-behalf fee details regularly for better cash-flow visibility.

 

EPR is no longer background noise—it’s a core part of listing eligibility, cash-flow planning, and day-to-day operations for Amazon sellers in Europe and the UK. By promptly restoring delisted ASINs, registering for Austria’s battery EPR (with the right Producer/Non-producer selection), maintaining accurate BDO records in Poland, and budgeting for the UK’s account-level reserve, you’ll keep your catalog compliant and your sales uninterrupted.

 

Action checklist

• Restore any ASINs delisted for missing battery EPR registration numbers (follow the step-by-step flow).
• Confirm whether your shipments enter Austria; if yes, register for Austria battery EPR and upload the number under the correct Compliance Regulatory Type.
• In Poland, ensure Packaging + Batteries + WEEE (as applicable) are registered and BDO data matches current operations.
• For the UK, review upcoming account-level reserve impacts on disbursements; download fee details and plan cash flow.
• Re-audit your listings to ensure ongoing EPR compliance for Amazon sellers across marketplaces under the EU Battery Regulation.