Amazon Brazil Cuts FBA Fees, Expands Access for SMEs

Amazon Brazil has announced a new round of Fulfillment by Amazon (FBA) incentives, cutting Amazon Brazil FBA fees and expanding service coverage to make FBA more accessible for small and mid-sized sellers. The program is designed to reduce fulfillment costs, simplify operations, and encourage more merchants to adopt Amazon’s logistics network through this FBA fee reduction initiative.

New FBA Fee Structure and Benefits Starting This Month

Under the updated policy, Amazon Brazil is introducing a simplified fulfillment fee structure tied to product price:

• For items priced above BRL 100, Amazon will waive FBA logistics fees entirely.
• For items priced below BRL 100, the fee will be BRL 5 per unit.

Sellers enrolled in the program can access these discounted rates throughout February, and they will also receive free pickup and storage services during the promotional period. This fee model aims to make Amazon Brazil FBA fees more predictable—especially for sellers managing lower-priced inventory.

Discount Extension from March to July: Amazon Ads Requirement

Beginning in March, Amazon will allow sellers to extend the discounted FBA rates through July, but with a condition: sellers must allocate 3.5% of monthly revenue to Amazon Ads.

To keep the benefit active, sellers must meet the 3.5% ad-spend ratio each month during the extension period. In effect, the continued FBA fee reduction becomes performance-based, linking fulfillment incentives to ongoing advertising investment.

Program Background: Building on 2025 Results

Amazon stated that the new incentives are an extension and upgrade of a similar campaign that received strong market response in 2025. The goal is to make FBA more seller-friendly and more affordable, enabling merchants to focus on products and sales while Amazon handles fulfillment and last-mile logistics.

By lowering Amazon Brazil FBA fees, Amazon is positioning its logistics infrastructure as a growth lever for merchants who want better delivery speed and reliability without building their own operational backend.

MEI Sellers Are Now Included in the FBA System

In addition to the fee changes, Amazon Brazil confirmed that individual micro-entrepreneurs (MEI sellers) are now officially included in the FBA ecosystem.

At present, MEI sellers in the following areas can join FBA and use Amazon’s end-to-end logistics services:

São Paulo, Minas Gerais, Rio de Janeiro, Paraná, Rio Grande do Sul, Santa Catarina, Ceará, the Federal District, and Pernambuco.

This expansion is significant for MEI sellers, since it brings a broader segment of smaller merchants into the same fulfillment standards typically associated with larger sellers.

“Try FBA” 30-Day Free Trial for New Users

Amazon also introduced a “Try FBA” initiative for sellers who have not yet used the service. Eligible sellers can trial FBA for 30 days, with all related fees fully waived, regardless of product price.

For sellers considering FBA adoption, this short trial window lowers the risk of switching fulfillment methods and gives them a practical way to evaluate whether the FBA fee reduction and service experience match their business needs.

Simplified Operations for MEI Sellers

With the onboarding of MEI sellers, Amazon has streamlined several operational steps, including:

• Issuing invoices through the automated company system Faturador
• Completing FBA listing and shipment processes without additional tax form submissions

Amazon noted that these process changes are intended to reduce operational complexity for sellers while expanding product variety for consumers—supported by faster and more reliable delivery performance.

Network Expansion: From 3 States to 9 in One Year

Amazon emphasized that enabling MEI sellers to use FBA is part of its broader logistics expansion strategy in Brazil. At the start of 2025, FBA coverage reached only three states. It has now expanded to nine states, effectively tripling coverage within a year.

What Amazon Plans Next in 2026

Looking ahead to 2026, Amazon stated it plans to launch new logistics operations projects to further expand FBA coverage in Brazil. This indicates that Amazon expects increased seller adoption and order volume—requiring wider infrastructure and fulfillment capacity.

Summary and What Sellers Should Do Next

This update makes FBA meaningfully more accessible in Brazil: lower and simpler Amazon Brazil FBA fees, a structured FBA fee reduction program that can extend through July with an Amazon Ads commitment, and broader eligibility that brings MEI sellers into the fulfillment system—plus a 30-day free trial for first-time users.

If you're importing products from China and selling into Brazil, fulfillment policies are only one part of the cost-and-timeline equation. Forest Shipping is an international freight forwarder that helps move your cargo from China to Brazil, supporting import logistics planning so you can align inbound shipping, customs readiness, and delivery timing with your Amazon fulfillment strategy—especially when FBA incentives create new opportunities to scale.