Amazon Brazil Expands Same-Day Delivery for Prime Users

Amazon Brazil has announced the expansion of its same-day delivery service for Prime members, significantly enhancing the speed and convenience of online shopping. The company also lowered the minimum purchase threshold for free same-day delivery from 99 BRL to just 19 BRL—a strategic move aimed at improving the customer experience, particularly during the year-end shopping season.

Seven Major Cities Now Covered

The updated service now covers seven major capitals and their metropolitan areas: São Paulo, Rio de Janeiro, Brasília, Belo Horizonte, Fortaleza, Porto Alegre, and Recife.
Prime members simply need to select products labeled “Arrives Today” and place their orders before the regional cutoff time to qualify for same-day delivery at no additional cost.

Expanding Logistics Network Across Brazil

According to Amazon, this initiative is part of its ongoing investment in Brazil's nationwide logistics network. By strategically positioning fulfillment and distribution centers closer to key urban hubs, the company aims to reduce delivery times and provide a more seamless customer experience from checkout to doorstep.

Holiday Preparations and Competitive Moves

In recent months, Amazon has also waived fulfillment fees for sellers using its platform-managed logistics and launched seasonal readiness programs ahead of Black Friday and the Christmas shopping period. Meanwhile, its “Delivery by Amazon (DBA)” network continues to grow, expanding last-mile coverage and improving service efficiency.

With the holiday rush approaching, Brazil's leading e-commerce platforms are stepping up their game in logistics and membership benefits. Mercado Livre recently enhanced its Meli+ program by integrating four video streaming services and offering free same-day delivery, strengthening customer engagement. Shopee, on the other hand, has announced the addition of 10,000 temporary positions across Brazil to meet surging order volumes during the festive season.

Conclusion

As competition intensifies among Brazil's top e-commerce players, Amazon's move to expand same-day delivery marks a decisive step in strengthening its local presence and customer loyalty. For sellers shipping inventory into Brazil, having a reliable logistics partner is crucial. Forest Shipping, an experienced international freight forwarder, provides end-to-end shipping solutions from China to Brazil—helping e-commerce businesses ensure faster delivery and smoother customs clearance throughout the peak shopping season.