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23
2025
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12
Wildberries Tests Express Delivery in 1–4 Hours
author：
Christina Chen
On December 22, Russian e-commerce platform Wildberries introduced a new ultra-fast shipping option called Wildberries Express delivery, currently in testing within its iOS and Android mobile apps. This move strengthens Wildberries’ presence in instant retail, as consumers increasingly expect 1–4 hour delivery for everyday needs.
The new service features a dedicated section within the app, offering rapid delivery windows of 1 to 4 hours across multiple product categories, including groceries, prepared foods, daily necessities, pharmaceuticals, and flowers. After users set a delivery address, the system uses geolocation to display eligible fast-delivery items and nearby suppliers.
At this stage, the feature is available only on mobile, with an expansion to Wildberries’ website platform expected in 2026. Overall, the rollout highlights Wildberries’ broader push into instant retail, combining Wildberries Express delivery with pickup options to improve convenience and the end-to-end shopping experience—especially for customers who prioritize reliable 1–4 hour delivery.
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