TikTok Shop Launches First "For You Days" Event in UK

TikTok Shop is set to launch its first week-long promotional event, "For You Days," from September 23 to 30 in the UK, offering shoppers exclusive discounts from top brands. Following its success in the United States earlier this summer, the event aims to provide consumers with a fun and engaging shopping experience featuring thousands of popular products.

During the event, participating brands like Sweaty Betty, Made by Mitchell, and L'Oréal Paris will offer discounts of up to 50%. Major brands will host live sales sessions—some lasting up to 16 hours—providing various discounts, giveaways, and new product launches to enhance the shopping excitement and audience participation.

"For You Days" is a new sales initiative by TikTok Shop designed to allow consumers to easily obtain discounts and benefits from their favorite brands in innovative ways. Through live shopping, consumers can directly see product demonstrations, hear insights from brands and creators, and engage in real-time interactions. Whether you're looking for new fashion, beauty products, or browsing home goods, participants can enjoy a unique shopping experience with additional discounts, raffles, and giveaways.

The event's launch coincides with Amazon's upcoming Prime Big Deal Days next month, adding more choices and possibilities to consumers' shopping plans.