Amazon Prime Day 2025: Global Launch Confirmed for July

On April 29, 2025 – Shanghai — Amazon has officially announced that its highly anticipated Amazon Prime Day 2025 event will take place in July, spanning across multiple countries and regions. This year’s sale will cover Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, India, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the United Kingdom, and the United States.

Notably, Irish Prime members will enjoy localized Prime Day deals on Amazon's Ireland site for the very first time.

During the 2024 Prime Day event, which lasted two full days, Amazon not only set new sales records but also surpassed all previous years in terms of items sold. Third-party sellers on Amazon’s global marketplace shipped over 200 million products during the sale period.

In addition, 2024 saw Amazon deliver its fastest-ever shipping experience for Prime members. More than 9 billion items were delivered via same-day or next-day delivery services. Amazon's advanced global logistics network continues to help sellers deliver their products quickly, securely, and reliably to customers around the world — reinforcing customer satisfaction and loyalty through operational excellence.