Amazon Now UAE: 15-Minute Delivery Rolls Out

Amazon has launched Amazon Now in the United Arab Emirates, promising 15-minute delivery in select zones—its fastest service in the region to date. Built on a network of micro-fulfillment centers positioned close to shoppers, Amazon Now shortens last-mile distances and speeds up order handoffs. Customers can access the service around the clock via Amazon.ae or the Amazon app.

Powered by these compact sites across major cities, Amazon Now currently covers Dubai Marina, Silicon Oasis, Business Bay, Abu Dhabi's city center, Al Ain, and Sharjah. By staging everyday essentials closer to demand, the service reduces travel time and urban traffic. In optimal conditions, some orders have reportedly arrived in as fast as six minutes.

Prime members get free delivery on Amazon Now orders above AED 25; orders below that threshold incur a delivery fee of about AED 6. Non-Prime users can also place orders under the same service level.

Since launch, Amazon reports that average daily order volumes have risen more than 40% month over month, and Prime members' purchase frequency has doubled after adopting Amazon Now UAE.

Beyond the ultra-fast window, Amazon also introduced a two-hour delivery option across 30+ categories, including electronics, groceries, beauty, health, nutrition, and mother-and-baby products. Prime members receive free two-hour delivery on orders above AED 100; orders below that amount carry a modest AED 3 fee.

Amazon positions both Amazon Now and two-hour delivery as part of its ongoing push to raise the bar on convenience and customer experience in the UAE. Alongside speed, customers can expect easy returns, refund protection, responsive customer support, and transparent pricing with no hidden fees.

Industry observers note that expanding 15-minute delivery cements Amazon's logistics advantage in the Middle East and lays groundwork for testing similar models in additional markets.

As Amazon Now UAE accelerates fulfillment and 15-minute delivery becomes a new benchmark, sellers and brands will need equally agile upstream logistics to keep inventory close to demand. If you're shipping from China into the UAE or other markets, Forest Shipping provides end-to-end freight forwarding services—from consolidation and customs to last-mile coordination—so your fast-moving SKUs stay in stock and ready to meet ultra-fast promise windows.