Amazon Expands AWS Marketplace to Colombia, Boosting Cloud Access

Amazon Web Services (AWS) has officially expanded its AWS Marketplace to Colombia, providing local customers with access to a broader range of cloud solutions and data products, thus driving regional market growth. This expansion allows Colombian customers to discover and purchase solutions from independent software vendors and channel partners, including resellers and system integrators.

With over 20,000 products now available, AWS Marketplace aims to enhance the diversity of software and data offerings. This expansion is part of Amazon's strategy to further penetrate the Latin American market, enabling local suppliers to offer their products directly through the platform. Colombia becomes the first Latin American country to support local tech vendors offering solutions on AWS Marketplace, opening new opportunities for regional partners to connect with global buyers.

This move provides Colombian customers with more accessible third-party software solutions for building their businesses on the AWS cloud platform. These solutions come with flexible pricing models, including on-demand use and multi-year agreements.

Daniel Saldarriaga, AWS's Regional Manager for Colombia, emphasized that this expansion is a crucial step in AWS's global strategy, reinforcing its long-term commitment to the Colombian market. It is expected to create new growth opportunities for Latin American markets and expand the coverage and product selection of AWS Marketplace. Local vendors will also benefit from the AWS platform's visibility and grow their business by enhancing partnerships with AWS.

The launch in Colombia coincides with Amazon’s strong third-quarter earnings, with AWS sales seeing a 19% year-over-year increase, reaching $27.5 billion, solidifying AWS's leading position in the global cloud services market.

The expansion of AWS Marketplace to Colombia marks a significant milestone in Amazon’s commitment to strengthening its presence in Latin America. By offering local businesses access to over 20,000 cloud solutions, AWS is not only enhancing the diversity of available products but also fostering regional growth. As AWS continues to expand its marketplace, the Colombian market stands as a key example of how local vendors can tap into the global cloud services ecosystem, ensuring more flexible and scalable solutions for businesses in Latin America. This strategic move further solidifies AWS's position as a leader in the cloud industry, providing immense opportunities for both local customers and international vendors.