21 Common Errors and Solutions for Amazon Listing Display Issues

Introduction:

Creating a successful Amazon Listing requires meticulous attention to detail, especially when it comes to product images. High-quality images are not just a visual appeal; they are critical to attracting potential buyers and converting clicks into sales. However, many sellers encounter common issues that prevent their listings from displaying correctly. In this guide, we'll explore 21 common errors that could cause your Amazon Listing images to be prohibited from display, along with solutions to resolve them. By understanding these pitfalls and how to avoid them, you can optimize your listings and enhance your sales performance on Amazon.

 

Common Amazon Listing Issues:

• Why is my Amazon Listing main image, with a white background, still deemed non-compliant?
• I used a real person in the image, but it got banned. Why?
• I uploaded nine images in the backend, none of which violated the rules. Why are only six displayed?
• How do I enable the Zoom In function for the main image?

If you have similar questions about images, make sure to read this article carefully!

 

High-quality product images are key to attracting traffic. A standout main image enhances the competitiveness of a product in search results, enticing potential buyers to click. Detailed product images and dynamic displays help buyers fully understand the product's features and usage, boosting purchase confidence. Displaying products in various scenarios can stimulate buyers' desire to purchase, promoting sales conversion. Overall, image quality directly impacts traffic, conversion rates, and buyer reviews. Therefore, Amazon sellers need to master related skills to optimize image quality and improve sales performance.

 

The importance of images cannot be overstated. Let's solidify your knowledge of Amazon Listing images together!

 

01 Basic Knowledge of Amazon Listing Images

 

General Requirements for Amazon Listing Images:

1. Images must accurately display the item for sale and match the product title.

2. The product image must occupy at least 85% of the image area, without pixelation or jagged edges.

3. Images should not contain nudity or sexually suggestive content. Children's and infant clothing, underwear, and swimwear should not be displayed on live models.

4. Images must not include any Amazon logos or trademarks, variants of Amazon logos or trademarks, or anything similar that could cause confusion. This includes but is not limited to any text or logos containing AMAZON, PRIME, ALEXA, or the Amazon Smile design.

5. Images must not include any marks used by Amazon Marketplace, variants of such marks, or anything similar that could cause confusion. This includes but is not limited to "Amazon's Choice," "Premium Choice," "Amazon Alexa," "Works with Amazon Alexa," "Best seller," or "Top seller." Refer to the trademark usage guidelines for more details.

6. File formats should be JPEG/JPG, PNG, TIFF, or GIF (JPG preferred).

7. The color mode should be RGB or CMYK (RGB preferred as CMYK can sometimes display with color shifts on Amazon's site).

8. The resolution should be at least 72 dpi.

9. The longest side of the image should be at least 1,000 pixels to enable the zoom function, which has been proven to increase sales.

10. The file's longest side should not exceed 10,000 pixels.

 

Standards for Amazon Listing Main Images:

1. Must use a pure white background (pure white blends with Amazon's search and product detail pages, RGB value: 255, 255, 255).

• Must be a professional photograph of the actual product. No unrelated accessories or props that could confuse buyers should be displayed.

 

2. The product in the main image must not have text, logos, borders, color blocks, watermarks, or other graphics.

• Should not include multiple angles of a single product.
• The entire product must be visible. The product should not touch the edge of the image or be cropped by it, except for jewelry (e.g., necklaces).

 

3. The displayed product must be unpackaged unless the packaging is an important feature.

• Human models should not be in a seated, kneeling, reclining, or lying position, but assistive technologies (wheelchairs, prosthetics, etc.) to express various mobilities are allowed.
• Main images for multi-piece clothing items and accessories must be photographed flat (not on a model).
• The main image for clothing accessories should not show any part of the human model, regardless of the model's appearance.
• Women's and men's clothing displayed in the main image must be worn by live models. All images of children's and infant clothing must be photographed flat (not on a model).
• Shoes displayed in the main image must show a single shoe angled to the left at 45 degrees.

 

Amazon Listing Main Image Example

 

02 Common Issues with Amazon Listing Images

To help you better understand image issues and their solutions, we've compiled some common cases for reference.

 

Case 1:

Images on the U.S. site have no violations, but a performance notification was received.

Issue Analysis:

The same ASIN is used to sell different products in different marketplaces.

The same ASIN sells different products in the U.S. and European sites. Due to the global image sharing principle, the European site displayed the U.S. site's product images. Thus, the images were reported on the European site, leading to the deletion of the images uploaded on the U.S. site and a performance notification for image violations.

Solution: Resolve the issue of using the same ASIN to sell different products in different marketplaces.

 

Case 2:

Product images contain information related to knockoff, authorized, or guaranteed.

Issue Analysis:

Images contain terms such as "authorized," "guaranteed," and "knockoff," leading to deletion by Amazon.

Amazon's global image policy will display such information on all marketplaces, and sellers using the same set of images cannot prevent misuse by other sellers.

Amazon's policy requires that images do not contain these phrases, such as "authorized," "guaranteed," and "knockoff."

 

Case 3:

The seller uploaded nine images in the backend, but only six are displayed on the frontend.

Issue Analysis:

The product belongs to the clothing category, where uploading a video will default to displaying six images and one video in the seventh slot.

For most categories, clicking any product image on the frontend will display all uploaded images, up to nine. However, for these four categories: clothing, shoes, jewelry, and watches, the system only displays seven images. If a video is uploaded, six images and one video will be displayed.

Amazon Marketplace requires at least one product image per detail page, recommending six images and one video. High-quality images help buyers easily evaluate the product.

 

Case 4:

The product image's Zoom function is not enabled, and images cannot be enlarged on the frontend.

Issue Analysis:

1. Zoom function activation conditions:

For optimal zoom effect on the detail page, the longest side of the file should be at least 1,600 pixels but not exceed 10,000 pixels. If this requirement is not met, the file's minimum size for zoom is 1,000 pixels.

 

2. The Zoom function for the Softline category has been disabled.

For products under the Softline category, the images will no longer have the Zoom function.

For more image issues, see the table below. Additionally, you can search for deletion reason keywords in the Amazon Seller Central to quickly understand solutions. Search path: ① Log in to Seller Central, enter the deletion reason keyword in the top search box ② Click the result to get detailed solutions.

Tips: Save this table for easy reference to problems and solutions.

 

Reason for Deletion from Search Results	Required Action	Affected Images
Text, Logo, Graphic, or Watermark	The main image contains text, logos, graphics, or watermarks. Please submit compliant images to resolve the display ban.	All Main Images
Non-White Background	The background of the main image is not pure white (RGB 255, 255, 255). Please submit compliant images to resolve the display ban.	All Main Images
Product Cropped	Part of the product in the main image is cropped (incomplete). Please submit compliant images to resolve the display ban.	All Main Images
Unpackaged Product or Product with Tags	The product in the main image is shown with packaging, brand tags, or labels. Please submit compliant images to resolve the display ban.	All Main Images
Props	The main image shows props that either obscure or are unrelated to the product. Please submit compliant images to resolve the display ban.	All Main Images
Blurry or Pixelated	The product image is blurry or has been pixelated. Please submit compliant images to resolve the display ban.	All Images
Product Too Small	The product image takes up too little area of the image. Please submit compliant images to resolve the display ban.	All Images
Indecent Content	The main image contains indecent elements. Please submit compliant images to resolve the display ban.	All Images
Multiple Products in One Image	The main image contains multiple views of a single product. Please submit compliant images to resolve the display ban.	All Images in Clothing Category
Real Model	The main image of non-clothing products contains a real model. Please submit compliant images to resolve the display ban.	All Images in Non-Clothing Categories
Mannequins or Clothing Racks	The main image for this product type cannot use mannequins or clothing racks. Please submit compliant images to resolve the display ban.	All Images in Clothing and Accessories Categories
Models in Non-Standing Positions	The model in the main image is not standing. Please submit compliant images to resolve the display ban.	All Images in Clothing Category
Incorrect ASIN or Variant	Your file cannot change the ASIN or variant. Upload the correctly named files.	All Main Images
Unsupported File Type	The system does not support your file type. Upload the files in the supported formats.	All Main Images
Image Size Too Small or Format Mismatch	Ensure your image's longest side is at least 1,000 pixels, without damage, and in the correct format (RGB or CMYK color mode of JPG, TIF, PNG, GIF).	All Main Images
Rights Image Already Exists	If your ASIN and variant already have an existing image, your upload will not be accepted.	All Main Images
Resubmitted Before Acceptance/Rejection	This image file has already been submitted. If your ASIN still needs a change, ensure the images you upload meet the requirements.	All Main Images
Unknown Internal Error	An unknown issue occurred. Please try re-uploading later.	All Main Images
Submitted Image Has Duplicate ASIN/Variant	Submitted the same image with the same ASIN and variant. The latest image will always be accepted. Ensure the uploaded image is correct.	All Main Images
Image and Product Name Mismatch (Error 100239)	The main image does not match the product name. Ensure the image matches the product name and file name correctly.	All Main Images

 

03 Advanced Features of Amazon Listing Images

Besides solving basic image issues, you surely want to know how images can help improve conversion rates. Let's introduce advanced features!

 

X Pack Display Function

X Pack display is related to the seller's item package quantity and the number of items. If the seller fills in this information and the product category supports X Pack display, the image will automatically show this information.

Image Display Example

 

Localized Image Function

To adapt to the browsing habits of non-English speaking customers, non-U.S. marketplaces have enabled localized image upload functionality. Images provided through this function will only display on the respective marketplace.

When using localized images, some issues may arise. Here's a common case.

 

Case:

The seller wants to display specific images for the Japan site. Although the upload shows successful and after waiting 24 hours, the frontend images on the Japan site still haven't updated.

Issue Analysis:

Uploading site-specific images increases the chances of winning image control. However, whether the images appear on the frontend depends on the overall image quality.

Solution:

1. Improve main image quality, swatch images, etc.

2. Do not use sub-accounts to upload. Currently, the direct upload feature for localized images in Seller Central is not supported for sub-accounts.

3. If images do not display after uploading, slightly modify the image and re-upload. Re-uploading identical images will trigger an error message indicating the image has already been uploaded.

 

Amazon Listing 3D/AR Display Function

• Data shows that adding AR or 3D displays to listings helps improve conversion rates.
• Products with AR and 3D browsing functions have 1.5-3.5 times higher conversion rates than others.
• Over 80% of consumers are likely to use these experience services again.
• 92% of consumers believe these features help in making purchase decisions.
• 95% of consumers find Amazon's experience easy to use.

 

Notes for Amazon Listing 3D Images

• Before uploading, ensure you have 2-10 reference photos and accurate product dimensions ready to submit with the 3D model.
• The 3D model must be in GLB or GLTF format.
• GLTF files can be validated using the Khronos Group's GLTF-Validator tool.

 

To check the tool, copy the link to your browser:

https://github.khronos.org/glTF-Validator/, to ensure the file meets technical requirements.

For more information on file requirements, refer to the 3D model technical requirements.

 

Amazon Listing 3D Image Upload Path

Step 1:

In Seller Central, go to [Catalog] and select [Upload Images].

Step 2:

Select the [Image Manager] tab at the top left.

Step 3:

In the left pane, search for the product using ASIN or SKU.

Step 4:

From the search results, select the product for which you want to upload the 3D model.

Step 5:

In the right pane, check if there is a "Registered Brand Owner" icon. You can only upload 3D content for products you have registered as a brand owner. If you still receive this error message after verifying this data, contact Brand Registry for help.

In the right pane, go to [3D Models] and select [Upload 3D Model].

Step 6:

Follow the instructions on the page to upload your reference materials and 3D model.

Currently, the self-service upload feature is available in the U.S., UK, France, Italy, Spain, and Germany.

 

Amazon Listing 3D Images and Common Issues

Case 1:

Why is my 3D model upload unsuccessful?

Issue Analysis:

You can only upload 3D materials for products you have registered as a brand owner.

 

Case 2:

Why did my 360 images disappear, and is there a way to restore them?

Issue Analysis:

We have currently disabled 360 image uploads. No action is required for existing 360 images. Any successfully uploaded 360 images will not be affected unless you upload a 3D model for the product in the future.